Using Photographs In Marketing Your Business
by Valerie Sipple
http://www.rgphotography.com
Most business owners are realizing the value of
photography in marketing their business. Websites,
html emails, banners and business cards. Scanners and
other digital equipment is HOT! What do you need to
understand about the subject of photography to
take advantage of photography in your business?
All important moments would be lost and long forgotten
without photography. The most important thing to
photography is light. The camera is a precise instrument
for capturing light. The word "camera" in Latin means
room. The name camera comes from the first invention
towards documenting the world on film, the camera
obscura or dark room.
The invention was discovered in the 14th century and was
used by such artists as Da Vinci and Michelangelo to
more accurately draw their subjects onto parchment. The
invention of this box paved way for more advancements in
cameras and photography.
There are five essential items in cameras that make
photography the magic it is. Exposure, refraction,
plane of focus, angle of view and aperture. Exposure is
the amount of time a camera lets film be exposed to
light. Plane of focus is the area where light reforms
an image in the film. Refraction is the bending of light
through the lenses of a camera. Angle of view is
the angle created on a lens when you take the two
outermost points you can see through a lens and diverge
them to the exact center of the lens. The angle created
will be the angle at which the camera can take pictures
at. Aperture is the amount of light a lens allows into
the camera.
The camera obscura, as previously mentioned, was a large
room with a small hole where light could pass through.
The development of the camera obscura used two tracks.
One of these led to the portable box device that was
a drawing device. In the 17th and 18th century, many
artists were helped by the use of the camera obscura.
Beginning in the 19th century, the camera obscura
was ready with little or no modification to accept a
sheet of light sensitive material which became the
photographic camera. The other track became the camera
obscura room, a mixing of education and entertainment.
In the 19th century, with improved lenses that could cast
larger and sharper images, the camera obscura flourished
in areas of scenic beauty and at the seaside.
Of course now there are much more high-tech ways to take
photographs. From the traditional 35mm cameras to the
newest cellular phones equipped with digital cameras. Big
ones, small ones, and eveything else you can think of.
There is a camera to fit your needs and lifestyle, or
even your color preference. The subject of photography has
certainly grown a lot over the decades. Taking into
consideration your usage when making a purchase is key to
investing in the proper equipment.
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